Computer Platforms Essay Example | Topics and Well Written Essays - 2500 words

Computer Platforms - Essay Example This report will present the research based analysis for the state-of-the-art technology implementation in audio and broadcast areas. This report will suggest and provide the recommendation based analysis for the implementation of this technology at Radio Station. Computers are commanding tools that facilitate users to store and carry out operations on large amounts of data rapidly. Basically every organization, no matter what is the size of organization; makes use of the computers to hold bookkeeping, track inventory, and store documents. As organization develops they frequently need a number of people to input and process data at the same time. For this to be advantageous, those people must be able to distribute the data each person enters. Networking computers turns out to be useful in these circumstances. Networks are merely a collection of computers linked by cable or other media as a result they can share information. Networks made distribution of data much straightforward and more efficient for users (Nash, 2000, p. 5). The development and accomplishment of computer and information technology has fundamentally transformed the working and performance of every field of life (Laudon & Laudon, 1999). At the present time, we have more rapid means of information transferring and communication. The effect of the computer and information technology (ICT) in media industry is tremendously deep and influential (Laudon & Laudon, 1999). The Radio industry is also a most important area of media that has a greater influence in working and handling of the radio station. Over the past few years, modern and the up-to-date Radio technology particular to the area of information and entertainment has transformed dramatically. A supreme example of this is satellite radio. In the place of the listening the customary Radio transmission, we at the present time, are able to listen the local radio channels

Marketing Segmentation Targeting And Positioning Marketing Essay

Marketing Segmentation Targeting And Positioning Marketing Essay Introduction In marketing segmentation, targeting and positioning of the product is necessary, it is also known as STP process. Segmentation helps the manager to identify which area they have to focus on according to geography, demographics, social or other factors. After segmentation targeting is done which requires the needs of target customers to be fulfilled. After segmentation and targeting the positioning comes which refers to the way the consumer have the image of the product. Segmentation, targeting and positioning go hand in hand for an organisation to achieve the desirables. Market segmentation is a process of grouping people together with similar needs or smaller segments who show similar buying pattern. Segmentation is done either for differentiating a product or to target a specific group of people to earn profit. It is a form of critical evaluation rather than a prescribed system or process. According to Kotler 2010 the requirements of effective segmentation must be: Measurable It depends upon the buying capacity of the consumer. Accessible For effective segmentation the product should be easily accessible and the needs of the consumer are fulfilled. Substantial There should be enough number of people to buy the product. Differentiable This market segment has made different segments and they act accordingly according to the market need. Actionable This depends on how the product attracts and serves the segments. When the focus is on segmented markets a company is allowed to use its resources more effectively and efficiently thereby increasing the chances of its success in the market. According to Kotler 2010 for the effective segmentation of Apple iPhone the buying capacity of the consumer is a little low due to laws of economics. An Apple iphone costs around  £299 which is a lot of money and people think a lot before buying it. The Apple iPhone is widely accessible to USA, UK and many European countries but Apple does not launch its iPhone in countries where they feel people wont be able to pay the price. According to (West Mace, 2007) Apple differentiates itself from its competitors through innovation. The iPhone offers unique features which cannot be imitated and offers the latest feature which attracts customers to buy the product. Blackberry on the other hand like iPhone has a low buying power due to the fact that it is regarded as a business phone but it has its own market in which it excels. Blackberry sells everywhere and in the business world there are enough people to buy the product. Blackberry is regarded as a business phone which differentiates it; apart from being a business phone Blackberry also differentiates itself by its unique Blackberry messenger service in which a person can send and receive instant text messages anywhere and in any part of the world without being charged. The Blackberry messenger service differentiates this phone from its competitors. Blackberry has attracted a lot of business personnel as the phone serves the purpose of being connected with the business anytime. Nokia is different from both Blackberry and the Apple iPhone it has high buying power because it has a phone for everyone may be rich or poor. Nokia has entered the markets of both Blackberry and Apple iPhone and is doing quite well. The Blackberry is competing with Nokia E series which is the business edition of Nokia and for the Apple iPhone it is the N series. Apart from these series there are other series as well which focuses on the different segments of the society. Nokia has its products in every segment and which is at a lower price than its competitors which help Nokia to differentiate itself. Nokia sells its products in every part of the world unlike the iPhone and Blackberry and at a lower price. This low price is achieved because of economies of scale, since it serves a large number of the population. Due to Nokia phones being cheap, reliable and long lasting than its competitors it attracts a lot of customer. Nokia offers similar features as offered by its counterparts . Nokia products are not always cheap it has a product range called the Vertu which offers the worlds most exclusives phones. According to (Dibb et. al. 2006) the advantages of segmentation of a market can be done by:- Understanding the customer This requires a careful study and research to understand the customer needs and wants. Therefore an organisation can focus on the key factors and put more emphasis on understanding the customer thereby improving brand loyalty. Understand the competitor This requires a study of the market to know who the main competition for an organisation is and which segment is been targeted. So that the organisation pays more emphasis on the product. Effective resource allocation After understanding the customer and the competitors an organisation is in a better position to utilize the company resources effectively. Strategic Marketing Planning Dividing the market into segments helps the marketers to develop special plans to gain the attention of the competitors. Market segmentation According to Dibb et. al. 2006 market can be segmented according to Demographic Variables Age Occupation Gender Family Size Race Family life cycle Ethnicity Religion Income Social Class Education Geographic Variables Population City Size Region Market Density Urban, Suburban, Climate rural Psychographic Variables Personality attributes Motives Lifestyles Behaviouristic Variables Volume usage End use Benefit expectations Brand loyalty Price sensitivity (Adapted from Dibb et. al. 2006 pp 228) Demographic Variables It is the characteristics of the population such as age, gender, race which help in knowing the needs and buying behaviour and can be recorded. These types of variables can be measured easily. It helps an organization to know what type of population they are going to target. According to Kotler 2010 by segmenting according to the age helps the companies to develop the product according to the needs and wants of that age group. Segmentation according to gender or income divides the market accordingly and it helps to understand what type of products a company has to deliver in order to achieve Geographic Variables The need of customers changes according to the population, region, and climate. The geographic variables play a very important role in the market segmentation because the needs of customer may be different for different customers. An organization can decide in which countries they would like to operate in or what kind of population they are going to target. Psychographic Variables The personality characteristics, motives and lifestyles are sometime used to segment the market. It can be used alone or mixed with any other type of market segment. It is useful when the competition is intense. The marketers may also segment according to the social classes of different people; this helps an organization to know who their customers is and what kind of products they would like to have. Behaviouristic Variables The market can also be segmented according to the consumer behaviour towards the product. It may depend upon brand loyalty or on the price of the product. According to Kotler 2010 a market can be segmented according to loyalty also. If the product has made an impact on the customer then the company has achieved what was required. Market segmentation of Apple iPhone The Apple iPhone is targeted for the people lying in the age group of 18 to 40 year olds because they are the ones who are interested in buying the technology. Mainly males rather than females are targeted for the iPhone because of the applications, games and features such as wireless internet which are generally used more by the male population as compared to the latter. The customers buying the Apple iPhone are usually students who belong to higher class as well as higher middle class as the phone is quite expensive they even involve early adopters and the early majority. The iPhone is launched and sold first mainly across USA, UK and some parts of Europe because they have the infrastructure ready for it and also because the competition in these countries is quiet intense. Apple iPhone has a strong brand image in the mind of the customer as Apple says its not a phone its an experience. The after sales service provided by Apple is very good which helps in creating brand loyalty amon g the customer. The price positioning strategy of the Apple iPhone 4 is premium strategy which means that the iPhone 4 is of very high quality and to get that quality the consumers have to pay a higher price. Market segmentation of Blackberry The blackberry is regarded as a business phone it is not targeted towards a particular age group but it is targeted towards the business segment consisting of business professionals. There is no social class for the blackberry because it targets the whole business segment. The phone offers business features like access to e mail wireless internet and many other but the most remarkable feature it has is the blackberry messenger by which a person can send and receive text anywhere, anytime in the world free of charge. This is the most unique feature of the blackberry phone it gets connected to any blackberry phone in the world through a pin number which is different for every blackberry phone. Once the connection is set a business personnel can send and receive texts which is very helpful a person can receive important messages delivered to him on the go. Market segmentation of Nokia Nokia on the other hand has gained entry into all the segments it has something for everyone. Nokia has customers of all age group demographically it targets younger age groups who want the latest features at an affordable price. There is no social class involved for Nokia as it has a phone for every social class. The people buying Nokia phones can be student, business professionals.Nokia through high production has been able to reduce the cost of it phones which helps it to capture a large market. Nokia has a product for every customer in every bracket. The E- Series of Nokia is designed for the business class, the N series is for the teenagers and has normal phones for other people as well. Nokia has developed a phone for the highly social class known as the Vertu which is an exclusive for the higher class. Nokia has diversified with the range of products it has in the market. Nokia has different models and they fall in different price brackets according to the features they provi de. Nokia has made its brand image as a reliable and value for money kind of phones. CONCLUSION According to the segmentation techniques utilised by Apple iPhone, Blackberry and Nokia it is evident that Apple iPhone segments itself from Blackberry and Nokia by innovation, Blackberry segments itself from others with its Blackberry messenger service and Nokia segments itself from others through reliable and value for money phones. POSITIONING OF iPhone 4 According to Kotler 2010 positioning can be defined as the perspective of a consumer mind on what he thinks about the brand. According to Dibb et. al. 2007 it is the image that a consumer perceives about the product. The position of Apple iPhone 4 in peoples mind is quite high it is a premium product having very high involvement of research and development and is targeted towards people who are rich, having a good lifestyle. It is a premium product having a high price and having exclusive features which other mobile phone manufacturers dont have. There is a price for this exclusivity because the way Apple has made an image of the iPhone 4 is remarkable the punch line for iPhone 4 is This changes everything.Again. which means that the iPhone 4 has changed the way we used to look at mobile phones it is something different than traditional or it can be defined as an innovation or it is an experience rather than a phone. Due to the exclusivity and the features involved Apple can set a pr emium price for the iPhone 4 as the features and the experience of iPhone 4 cannot be imitated by any other mobile manufacturer. PRODUCT OFFERING The iPhone 4 provides a wide range of stunning features the iOS 4 is the heart of the phone, it is the worlds most powerful mobile operating software which distinguishes it from other mobile phones. The technology and the features used in the operating system will keep the iPhone 4 at least 4 years ahead of its competitors. The operating system also helps the phone to do a lot of things at once without even slowing down the performance of the phone. The 3.5 inch widescreen multi touch display of the iPhone 4 has a resolution of 960 X 640 pixels which is very high and it helps in giving a sharp pictures. The 5 megapixel camera along with LED flashlight helps in taking pictures in low light. The iPhone 4 is the world thinnest smartphone ever built and the glass used on the screen is made up of aluminium silicate which helps it to be durable and scratch resistant and is recyclable too. Apart from the hardware Apple has a collection of over 3,00,000 applications in the App Store which he lps in improving the performance of the iPhone as well as it updates the phone automatically. It has a built in flash drive of 32 GB or 16 GB and the built in battery provides a longer backup for calls and internet. POSITIONING MAPS According to Kotler 2010 the position maps are used by marketers to know the perception of the brand in consumer minds. The positioning of iPhone 4 lies in the luxury segment with high performance along with a high price than its competitors. BRAND EQUITY According to Dibb et. al. 2007 brand equity can be defined as the value of brand which goes above the functional benefits of the product. (Adapted from Dibb et. al. 2007, pp 319) Brand equity plays an important role in the positioning of the product in the market it is the value of the brand which the consumer keeps in mind. Brand Name Awarness The brand name awareness helps the consumer to get familiar with the brand which helps in the selection of the brand. In the case of iPhone 4 the brand is known to everyone and the consumers are switching to iPhone 4 because it is reliable and is of high quality as compared with other brands. Brand Loyalty Brand loyalty is an important aspect of the brand equity because it reduces the competition with other mobile phone brands. It helps in retaining the existing customers and provides a potential for new customers to be loyal. Apple with the launch of iPhone 4 has been loyal to its customers by delivering the most innovative features and exclusivity that earlier version of iPhone had. this helped Apple in retaining their customers and inviting new customers. Perceived Brand Quality Customers see quality with the brand. Apple is a brand and has high level of quality so the consumer has in mind that whatever product Apple will make will be of high quality and standards that is why Apple is able to sell the iPhone 4 at a premium price allowing it to reduce competition. Brand Association Apple has created a lifestyle for itself; the statement associated with iPhone 4 is This changes everything. Again. This means that Apple has introduced the iPhone 4 as a unique product which has the best features and value amongst its competitors. BRAND ELEMENTS Brand elements can be defined as the different criterias by which a product is defined. Brands elements should be Memorable Apple iPhone 4 has a strong brand image and is easily recognized by the consumer. Apple has been ranked among the top 10 brands of 2010 in the world it holds third position therefore there is a very strong image of the company in the minds of the consumers and the consumers is able to identify the brand. Meaningful After the launch of the Apple iPhone 4 the consumers have started switching their phones to the iPhone 4. This shows that the product that is iPhone 4 has been up to the mark in terms of creating the brand image. Likability The Apple iPhone 4 with its unique features and its futuristic looks has become a favourite for many consumers. Transferability Apple iPhone 4 has been successful in maintaining as well as improving the brand image that previous version of iPhone had, so the transfer between the iPhone 3GS and iPhone 4 has been handled quite well by the company. Adaptability The iPhone 4 with its applications has adapted itself in the market and the engineering involved in every part of the phone helps it to be adaptable. Protectability The iPhone 4 is an exclusive phone aimed at the higher social class, it protects itself from its competitors by innovations. The Apple iPhone 4 is not easily accessible to everyone as the price is quiet high which helps in giving exclusivity to the customers therefore apple is able to protect its brand image. CONCLUSION Brand equity plays a vital role in the positioning of the product and the brand elements support the brand to which the product is associated to. Apple sells the iPhone 4 at a premium price because it is the value that is associated with the product has been created using brand equity. Apple has shown a high involvement of research and development for the iPhone 4 and the features it offers are remarkable. References Kotler, P Armstrong, G (2010) Principles of Marketing 13th edition, New Jersey: Pearson Prentice Hall Dibb, S., et.al. (2006), Marketing : Concepts and Strategies, Boston, MA ; Abingdon : Houghton Mifflin West, J., Mace, M. (2007). Entering a mature industry through innovation:Apples iPhone strategy. Druid summer cofrence.

Music Essay -- essays papers

Music Hip-Hop Getting a Bad Rap Among many problems in society today, rap music is being blamed for the confusion of America's youths. One key problem is the way a child is raised. Not having a positive role model can have a powerful effect on a child. The other dilemma is the type of rap music. Gangster rapper's lyrics seem to corrupt and have a negative image on a youth's mind. Two possible steps to taking the blame away from rap music is by placing the spotlight on other influences such as friends and even the family as the source of confusion. The other by promoting rap artists whose lyrics has a positive message. The nation's youth are experiencing pain and confusion; and they need someone to look up to. In today's society, this figure is often a rapper, a gangster rapper. Gangster rappers feel they have something to say; and unfortunately some young, impressionable minds are listening. Gangster rappers Snoop Doggy Dogg's song "Serial Killa" and N.W.A.'s song "F--- Tha Police" have extremely explicit lyrics promoting violence. Snoop Doggy Dogg and Eazy-E (formerly a member of N.W.A.) are known for their affiliation with gangs from the West Coast. Snoop Doggy Dogg is known for his association with the Long Beach Insane Crips; and Eazy-E is a member of the Kelly Park Crips (Net). This violence along with the degrading of women is what gives rap a bad name. The majority of gangster rap songs have some form of degrading lyrics. Take the song "B-----s Ain't S-...

Indian Price Rises

Rising Price in India wrote by : MILAN CHATERJEE ,india from : http://www. publishyourarticles. org/eng/articles/rising-price-in-india. html Today, India is facing many problems – the problem of corruption, the problem of unemployment, the problem of illiteracy, the problem of population, so on and so forth. The problem of rising prices is one of the most important problems that Indian is facing now. This problem is two-fold to check the rising prices and, if possible, to bring the prices down. The economists are of opinion that growing economy of the country has given rise to the rising prices. Such economy causes inflation.In inflation purchasing power runs ahead of purchasable goods. In other words, in a growing country, the supply of money increase at once but the supply of goods takes time to increase. Again the population has increased. This has further increased inflation. Because of growing population the current corruption is increasing. There is another cause of risi ng prices. The production of consumption goods has been very slowly rising. Our plants are also responsible for the present food situation. High targets were set to be achieved in defense and development. Levels of outlay on the development were suggested.No consideration was given to the existing state of economy. The pressure on real resources has been increasing. The gap between the return and investment also has its effect upon the present price situation. Thirdly, the kind of system of Government is liable to inflation. Restraint cannot be exercised in spending. Often it happens that claims have to be met mainly allocating funds. In the period of rising prices, the rich got richer and poor, poorer. The rich own the means of production. They pay the laborers handsomely. But they take of the left hand what they gave with right hand.The cost of goods swells up. The prices naturally go up. What his master gives him, the market takes. Rising prices encourage hoarding, profiteering, black –marketing and corruption. They discourage export. They cause devaluation of currency. Lastly, they seriously disrupt equitable distribution of wealth. The problem is very dangerous. It needs measures – short and long term, to be adopted. These measures include as appeal mixed up with threat to the sellers, raids on go downs and other hoards of grain, the seizing of black, the cut of Rs 400 crores in central expenditure, the ncrease in bank rates to 5 %, the opining of fair price shops, the rationing of provisions, the imports of food-grains from some foreign counties, the curbing of unproductive expenditure by the Government, the readjustment in the scale of pay and the emphasis on small plants. The short term measure will help the government to hold the price-line. The long term measures will help the government to withdraw the huge amount of money pumped into circulation during the last year. Corruption has also given rise to rising prices. Analyze the news In dia has been having this economic cycle for centuries.But the issue of price of goods has been rising in India had been considered just a while ago. In the past, this economic cycle started with the problem of its population. The inequality distribution of wealth makes the poor suffer from starving as they do not have money to buy food or clothes. On the other hand, the rich just kept taking advantage of whomever underneath them. Nowadays, India has been intervened by other countries that want to help to improve the quality of life of the poor in India. Due to the better quality living of the people, they seem to have more purchasing power than before.The growing population in India, is also the result of improving quality of life, is creating a shortage of consumption goods. Because the demand increase rapidly more than the supply of goods. The increasing of population also creates more corruptions between the government and the investors, because rising price guides them the ways of making more benefits. These all situations have just creating further problems continuously from the past. It seems like these problem would never end because if they cannot fix one spot on the cycle, the other spot would never be solved.

A Case Analysis on Starbucks’ Mission Essay

Summary Named after the first mate in Moby Dick, Starbucks was founded in 1971 by three partners in Seattle’s renowned open-air Pike Place Market. Starbucks is now the third largest restaurant chain in the country, nearly 1,000 stores in 55 countries. It was the intention of director of retail operations and marketing Howard Schlutz to make Starbucks into â€Å"the third place† consumers frequent, after home and work. You can find a Starbucks in various settings including office buildings, bookstores, and university campuses. Starbucks promotes convenience by selling its products through retail outlets. In order to remain competitive, Starbucks has introduced many new products over the years. The recent global recession brought a change in policy, causing Starbucks to cut back on expansion in the US and focus more on international markets. See more:  Perseverance essay Taking necessary measures to remain relevant, Starbucks has come up with successful, â€Å"keep customers coming† methods such as, Breakfast pairings, VIA instant coffee, Starbucks card, even a mobile app. Another key part of the Starbucks image involves its commitment to ethics and sustainability, â€Å"people first, profit last†. Because of its strong corporate culture, Starbucks has been ranked Fortune’s â€Å"100 Best Companies to Work for† for nearly a decade as well as being voted â€Å"Most Ethical Company† Founder and chair Schlutz is a true believer that ethical companies do better in the long run. Starbucks is also actively involved with nonprofit organizations around the globe including but not limited to Bono’s Product RED who raise money for HIV and AIDS research. The company also makes $14.5 in loans t poor farmers around the world. Schlutz key to maintaining a strong business is â€Å"creating an environment where everyone bel ieves they’re part of something larger than themselves but believes they also have a voice.† The company’s efforts at transparency, the treatment of its workers, and its dozens of philanthropic commitments demonstrate how genuine Starbucks is in its mission to be an ethical and socially responsible company. Its reputation is built on product quality, stakeholder concern, and a balanced approach to all of its business activities. In spite of Starbucks efforts to maintain high ethical standards, the company has garnished harsh criticisms on issues such as lack of fair trade coffee, hormone added milk, Schlutz alleged financial links to the Israeli government and that the company’s relentless growth has forced locally run coffee shops out of business. The challenges that the company has experienced and will continue to experience have convinced it to focus on its strengths. And despite setbacks, allegations, and the recession, the future looks bright for Starbucks. Questions 1.Why do you think Starbucks has been so concerned with social responsibility in its overall corporate strategy? Starbucks has been so concerned with social responsibility for two main reasons, to investigate its negative impact on the company’s financial and nonfinancial rewards. According to our textbook, Starbucks has been engaged in responsible business practices almost from day one. Being socially responsible Starbucks has its financial and nonfinancial rewards say Schultz. â€Å"Whom is a firm believer of ethics, they do better in the long run. Because of Starbucks’ dedication to their employees and their suppliers, Starbucks had earned their loyalty. During the 2008-2009 recession, they decided to refocus their strategy. They closed several hundred underperforming locations in response to the economic downturn. They also introduced â€Å"breakfast pairings†, a Starbucks-styled value meal, for an affordable price. They even introduced an instant coffee consumers can brew at home. Due of their substantial growth over two decades, they have spent a considerable amount of time defending their image, due to their â€Å"clustering† strategy to many small coffee shops out of business and many consumers began to wonder if there really was a need for two Starbucks right across the street from each other. Finally Starbucks has been so concerned with social responsibility in its overall corporate strategy because it’s popular! Also it helps the company’s image, to care about the community and the environment. Those are positive standpoints that define the company’s self portrayal, it’s important how you look on the outside but in the end it’s all about sales! 2.Is Starbucks unique in being able to provide a high level of benefits its employees? Most companies, though they value their employees, have not been known to put them on the pedestal employees of Starbucks have been put on. Founder Schlutz key to maintain a strong business is â€Å"creating an environment where everyone believes they’re part of something larger than themselves but believes they also have a voice.† Nonetheless Starbucks benefits package is a key reason why it has remarkable low employee turnover and high productivity. 3.Do you think that Starbucks has grown rapidly because of its ethical and socially responsible activities or because it provides products and an environment that customers want? Both aspects have lead to the growth of the company. Its clean ethical nature has allowed for the company to be deemed trust worthy but all those involved with in it. The consumer friendly accommodations have kept the customers happy. Its community involvement has shown its concern for more than just profit. The company’s efforts at transparency, the treatment of its workers, and its dozens of philanthropic commitments demonstrate how genuine Starbucks is in its mission to be an ethical and socially responsible company. Thus far gaining growth.